Beautiful and shiny hair is the result of care, consistency and the right products. In this guide you will discover the fundamental steps to obtain and maintain healthy, strong and shiny hair:

1. Gentle cleansing

Use a shampoo suitable for your hair type, free from aggressive sulphates. Wash your hair with warm water and not too often.

2. Nourishment and hydration

After each wash, apply a good conditioner or hydrating mask to repair the hair fibre. Once a week, use an intensive restructuring treatment.

3. Thermal protection

If you use a hairdryer, straightener or curling iron, don’t forget the heat protector. Protecting your hair from heat is essential to avoid damage and split ends.

4. Regular cuts

Trimming the ends every 6-8 weeks helps maintain the shape of the cut and prevent breakage.

5. Balanced diet

Strong hair starts from the inside: drink lots of water, eat fruit, vegetables, proteins and good fatty acids like Omega 3.

6. Specific treatments

Evaluate professional treatments like Keratin Lamination to make hair smoother, silkier and shinier, with a long-lasting effect.